Umego Privacy Policy

Last updated: February 2025

Umego (“we,” “our,” “us”) provides concierge-style brand ambassador services, customer relationship programs, digital communications, and customer experience tools. We are committed to protecting your privacy and being transparent about how we collect, use, disclose, and protect your information. This Privacy Policy explains how we handle personal information across our website, mobile services, SMS programs, brand ambassador interactions, and customer intelligence platform. If you do not agree with this Privacy Policy, please do not use our services.

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1. Information We Collect

We collect the following categories of information:

1.1 Information You Provide to Us

Name
Phone number
Email address
Mailing address
Contact preferences
Opt-in/consent documentation
Notes related to your preferences, visits, purchases, or interactions with brand ambassadors

1.2 Communications & Engagement Data

To provide white-glove concierge services, support quality assurance, training, compliance, and confirmation of customer requests, we may capture and transcribe:

Voice calls
SMS messages
Emails
Chat messages
Video calls
Other digital communications between you and Umego Brand Ambassadors

These recordings and transcripts are processed solely to improve service, ensure accuracy, and support the trusted advisor relationship.

1.3 Automatically Collected Information

IP address
Device type
Browser information
Interaction logs with our website or SMS services
Metadata associated with communications

2. How We Use Your Information

We use personal information for the following purposes:

To provide concierge services and brand ambassador interactions
To coordinate visits, appointments, tastings, and events
To send shipment updates, wine release notifications, follow-ups, and service-related messages
To improve quality, accuracy, and training for the ambassador program
To verify customer requests or transactions
To comply with legal obligations and protect our rights
With your explicit consent, to send SMS messages through our Trusted Advisor program

3. SMS Communications & Consent

When you provide your phone number and submit a form on Umego's website, or when you text our designated number, you consent to receive SMS messages from your assigned Umego Brand Ambassador.

3.1 SMS Consent Disclosure

By opting in, you agree to receive messages related to:

Appointment coordination
Visit scheduling
Wine releases and new vintage updates
Shipment notifications
Customer experience follow-ups
Concierge recommendations
Event invitations and confirmations

Message frequency varies. Reply STOP to opt out, HELP for help. Message and data rates may apply.

3.2 How to Opt Out

You may opt out at any time by replying STOP to any message. Stopping SMS communication does not affect other forms of communication unless requested.

4. Data Ownership, Storage, and Retention

4.1 Ownership of Recordings & Transcripts

Umego owns the recordings, data capture, and transcripts created during your interactions. This ownership applies only to the transcript as a work product. However, your personal information contained within that transcript remains yours and is protected under this Privacy Policy and applicable data privacy laws.

4.2 No Sale of Personal Information

We do not sell, rent, or exchange your personal information or recordings for monetary or other valuable consideration.

4.3 Data Retention

We retain recordings and transcripts only as long as necessary for:

Customer service
Quality assurance
Compliance
Training
Verifying transaction details

Unless required by law, we securely delete these materials no later than 90 days after you terminate your participation in the Trusted Advisor program.

5. How We Share Information

We may share information with:

Service providers who assist with communication, transcription, storage, or customer support
Compliance, fraud-prevention, or security vendors
Legal authorities when required by law, subpoena, or investigation

We do not share recordings, transcripts, or personal data for marketing by third parties. All service providers are contractually required to protect your data and cannot use it for their own purposes.

6. Your Privacy Rights

Depending on your location, you may have rights that include:

Right to access personal information we hold
Right to request deletion of your personal information
Right to correct inaccurate data
Right to withdraw consent (including SMS opt-in)
Right to request a copy of your data
Right to opt out of the "sale" or "sharing" of your personal information (we do not sell data)

To exercise your rights, contact us at: privacy@umego.ai

7. Data Security

We implement multiple layers of protection, including:

Encryption of data at rest and in transit
Strict role-based access controls
Secure storage environments
Limited retention periods
Regular audits and monitoring
Mandatory confidentiality for all brand ambassadors and staff

While no system is 100% secure, we take all reasonable measures to protect your information.

8. Children's Privacy

Umego does not knowingly collect or process personal information from individuals under age 13. If we discover such information, we will delete it promptly.

9. International Transfers

If you use Umego services from outside the United States, your data may be transferred to and processed on servers in the U.S. or other jurisdictions with different privacy laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated version and modify the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or your data rights, contact:

Umego Privacy Office Email: privacy@umego.ai

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