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Platform value
Umego is not a replacement CRM, CDP, or loyalty platform. It is the "relationship brain" and "memory system" that sits on top of those stacks. Our multifaceted platform acts like a sponge, extracting customer intelligence through authentic relationships that are often lost in the attention economy. It exposes, harnesses, institutionalizes, and activates it, delivering differentiated data built on trust, empathy, care, and the art of anticipation. The platform generates value as follows:
- Identifies high-value potential
- Establishes authentic, recurring 1:1 relationships
- Institutionalizes differentiated data
- Enhances retention, loyalty, and advocacy
- Elevates livestream engagement
- Provides actionable insights
- Facilitates seamless cross-channel communication
- Drives higher conversion/retention rates
- Predicts future value, enriches forecasting
- Informs all other stakeholder groups
Native application (Apple & Android)
Our native app is the command center for commission-based brand ambassadors (BA). Customers do not use or need the app. They only need a smartphone! Direct sales teams, wholesalers, store clerks, hospitality and concierge teams, affiliates, influencers, call centers, advocates, partners, and mommy bloggers leverage the app to engage, nurture, and activate specific constituencies. The native app includes the following capabilities:
- Hyperpersonal customer profiles (deep insights)
- Dynamic recommendation and rating engines
- Livestream capabilities (voice, video, chat, & text)
- Omnichannel digital commerce integration
- QR Code-based 1:1 pairing functionality
- Real-time conversational intelligence
- BEI-driven customer insights
- Multi-layer behavior-based analysis
- Propensity, preference, and potential scoring
- AI-driven, real-time personal assistance
- Empathy, engagement, and sentiment meters
- Financial performance and analytics
Proprietary Brand Intelligence Engines (BIEs)
Umego's proprietary AI models build operational relationship memory. It represents a fundamental shift from the "attention economy," which competes for time through dopamine-driven stimulation, to a model that competes for trust and loyalty through oxytocin-driven resonance.
Each BIE includes layers of social and behavioral science, world-class concierge and hospitality training, post-COVID shopper trends, customer-centricity models, and other core relationship tenets woven within a retail hierarchy-of-needs (R-HON) framework. Specifically, we design, mature, and fine-tune idiosyncratic, hyperpersonal BIEs for every brand.
Each BIE includes layers of social and behavioral science, world-class concierge and hospitality training, post-COVID shopper trends, customer-centricity models, and other core relationship tenets woven within a retail hierarchy-of-needs (R-HON) framework. Specifically, we design, mature, and fine-tune idiosyncratic, hyperpersonal BIEs for every brand.
- Our proprietary R-HON framework
- Social & behavioral intelligence
- Real-time conversational insights
- Personal-shopper journey insights
- Non-language pattern recognition
- Supply-side forecasting and predictions
- Natural language outputs/recommendations
- TCO to ROI quotions per customer
- Empathy-based ratings and meters
- Trusted Advisor training and coaching
Umego Data Cloud
We ensure data integrity and security, optimize database performance, and thoroughly assess the existing on-premises database environment. This includes:
- Detailed migration plan
- Timeline and risk mitigation strategies
- Client BLM instance
- Migration of the database schema and data
- Data validation and reconciliation
- Configuration of database backups
- Functional and performance testing
- Disaster recovery and ongoing UAT
