WingmanSF's next-generation sales enablement
We offer sales enablement consulting and program management for companies seeking to elevate their sales capabilities. The WSF team of consultants, educators, and program managers has served CPG companies across beverage-alcohol, fashion, technology, and life sciences for over twenty years.
The team has trained and coached hundreds of thousands of direct sales and wholesale teams, as well as more than 50,000 retail accounts - store clerks, call center representatives, front-line sales personnel, influencers, affiliates, agency staff, and partners. These optional consulting services include:
The team has trained and coached hundreds of thousands of direct sales and wholesale teams, as well as more than 50,000 retail accounts - store clerks, call center representatives, front-line sales personnel, influencers, affiliates, agency staff, and partners. These optional consulting services include:
- Single source of truth for sales, trade, and brand teams
- GTM personalization and prioritization
- Training/coaching - brand, sales, category, retail (LMS)
- Brand mission, messaging, and market objectives
- Programs, campaigns, news, and launches (CMS)
- Individual stakeholder alignment & accountability
- Permission-based assets and artifact delivery (DAM)
- Commission & revenue reporting
- Sales tools: ROI, opportunity, optimization, efficiencies
- Analytics engine (engagement & performance)

Trusted advisors
Trusted advisors don't sell. They listen, learn, nurture, and advise. Our platform and consulting are designed to convert sales representatives (internal and external) into trusted advisors. It combines “just-in-time” knowledge, soft skills training/coaching, relationship management, and strategic selling with the digital tools to improve customer-brand relationships.
With new features that unlock behavioral and personality-based insights, our next-generation sales enablement capabilities will continually nurture and mature trusted advisor capabilities, enabling them to foster meaningful, sustainable relationships with your most important customers.
With new features that unlock behavioral and personality-based insights, our next-generation sales enablement capabilities will continually nurture and mature trusted advisor capabilities, enabling them to foster meaningful, sustainable relationships with your most important customers.





